About Rush by KIRA
How it started
Rush by KIRA is built by two brothers, Sahil and Dhhruv.
We grew up around gaming long before we ever thought about building clothing. LAN nights after school. FIFA sessions that somehow lasted till sunrise. Discovering entire worlds through old consoles and story-driven games. Gaming was never just entertainment for us. It was identity, competition, escape, friendship and storytelling all at once.
Why we built this brand
Over time, we realised something felt missing in gaming fashion.
Most gaming merchandise felt loud, disposable and disconnected from the stories that made people fall in love with games in the first place. We wanted to build something different. Clothing inspired by gaming culture without looking like typical gamer merch. Pieces that feel subtle, personal and meaningful to the people who understand the references behind them.
Before Rush by KIRA, we built KIRA Esports, one of India’s top Rainbow Six Siege teams. That experience shaped how we think about community and culture. Rush by KIRA became an extension of that mindset. A brand created by gamers who genuinely live this world.
What Rush by KIRA stands for
Everything we make is developed slowly and intentionally. Most collections take months of research, sampling and refinement because we care deeply about the details. From lore references to fabric choices, every piece has to feel honest to the universe it comes from.
Some of our favourite moments have come from hearing stories of strangers recognising each other through a Rush by KIRA piece. Gamers starting conversations in cafés, at college festivals or in random crowds simply because they understood the reference someone else was wearing. Some became close friends. Some even ended up in relationships.
That is what we want this brand to feel like. A quiet signal between people who grew up loving the same worlds.
We are fully bootstrapped. No investors. No massive teams. Just two brothers building pieces they genuinely believe in.
Rush by KIRA is not about wearing gaming loudly.
It is about carrying the stories with you.
