Built for the players
You probably remember your first time too.
For a lot of us the deal was simple. Homework first, then an hour of screen time if you were quick about it, then out the door to play before mom noticed how long you'd been sitting there. It never felt like much at the time. Now those hours are some of the best memories we have.
Research hours
Your first time on the sticks
Maybe it was the one kid in the group whose family had an NES, and you'd wait your turn just to get five minutes on the controller. Maybe it was the school computer lab, sneaking a round of Mario or Midtown Madness before the teacher walked back in.
Maybe it was someone showing you a 512 MB graphics card like they were holding treasure, renting a PS2 by the hour to play FIFA or WWE with friends, or running PSP LAN sessions for Call of Duty.
Drop 02, Vice City
On location
The story sits in the details
Not a costume
Rush by KIRA grew out of those memories, but we're not here to slap a logo on a tee and call it gaming merch. Every design we put out is there for a reason. A piece of the lore, a nod to the world, a detail that means something if you played it and still just looks good if you didn't.
We want to make clothes you'd actually reach for, not a costume you wear once. Fashion first, with the story sitting quietly in the details. If someone catches the reference, brilliant. If they just think it's a clean fit, that works too.
Shot between drops
It's just the two of us
Behind all of this are two brothers, Sahil and Dhhruv. Before Rush we ran KIRA Esports, one of India's top Rainbow Six Siege teams. That's where we figured out what it really means to build something with a community instead of just selling to one.
There are no investors, no big team, no warehouse full of stock. Just us, moving slowly and putting our name on everything, because we're the ones who have to stand behind it.
Brothers, no investors
Game worlds dropped
Easy exchange window
We take our time
A collection takes months before it goes anywhere near the store.
Sit with the game
We replay the source material and pull out the details worth keeping. References come from the game first, then the art, movies, TV and culture around it.
Keep what feels right
We care about how a piece feels as much as how it looks, because clothes you love but never wear are pointless. And art without a story is soulless after all.
Let it wait
If something isn't right, it waits. We'd rather put out less and actually mean it.
Strangers have recognized each other through Rush by KIRA many times. Some became close friends. Some ended up in relationships. And that's the best part of this job, apart from playing games for research, haha.
Questions, answered
True to the size chart on every product page. Tops run relaxed by design; if you are between sizes, check the chart before sizing up.
Free shipping across India, with a 7 day exchange window on every order.
Before the clothing, we built KIRA Esports, one of India's top Rainbow Six Siege teams. The brand grew out of that community.
If that's you, you already get it
People keep finding each other over a detail nobody else would notice. That still gets us. A couple of brothers who never stopped loving games, making things for the people who feel the same way. From one player to another.
