About us

We didn’t start this brand to sell clothes. We started it because nothing out there felt made for us.

Most gaming merch looked cheap, cringe, or lazy. So we built what we actually wanted to wear, pieces that carry the same detail and emotion that games do.

Rush by KIRA began with two brothers, Sahil and Dhhruv. We used to run one of India’s top Rainbow Six Siege team, KIRA Esports. The energy, the rivalry, the long nights, that spirit still runs through everything we make.

Every drop is built like a story. Every design has a reason behind it.
We spend months studying lore, characters, and worlds to get it right, the fabric, the fit, the feel. It’s not about slapping a logo. It’s about capturing what made those moments unforgettable.

We’re gamers first, designers second.
We just happen to make streetwear that feels like both.

Rush by KIRA. Built to carry stories, not logos.